JPEG (Joint Photographic Experts Group) file format is the superior format for photographic or continuous-tone images, because JPEG files can contain millions of colors. As the quality of a JPEG file increases, so does the file size and the file download time. You can often strike a good balance between the quality of the image and the file size by compressing a JPEG file.

PNG (Portable Network Group) file format is a patent-free replacement for GIFs that includes support for indexed-color, grayscale, and true-color images, and alpha channel support for transparency. PNG is the native file format of Macromedia Fireworks MX. PNG files retain all the original layer, vector, color, and effects